# One Small Ship

> One Small Ship helps solo builders build useful products, launch them and get them found without ad spend. Ship It is a six-week cohort for indie builders. One person, five functions is an AI workshop for teams.

One Small Ship is run by Sophie Michaud and Heidi Suutari. It has two tracks: indie builders (the Ship It cohort and the free Indie League) and teams (the "One person, five functions" workshop). All guides are free and ungated.

## Key pages

- [Indie builders](https://onesmallship.com/indie): Ship It, a six-week online cohort with lifetime access
- [Teams](https://onesmallship.com/teams): AI workflow workshop for marketing and operations teams
- [Pricing](https://onesmallship.com/pricing): all offers and prices
- [About](https://onesmallship.com/about): who we are

## Offers and prices (EUR)

- Free: €0. Free forever. No signup needed to read.
- Ship It: €19. Lifetime access. The price goes up €10 every 10 seats and stops at €299. 10 seats left at this price.
- Workflow diagnostic: €450. A 90-minute call with your team lead. If you book a workshop, the fee comes off it.
- One person, five functions: from €2,500. A workshop for your team. Half day, full day or two days, up to 15 people.
- Public workshop day: €290 early, €390 regular. A ticketed day in Helsinki for individuals and small teams, 20–30 seats. Spring 2027, date to come.
- AI-search visibility sprint: €2,500–4,000. Fixed-scope audit plus two weeks of implementation.

## Proof (Plumerie, built by Sophie Michaud)

- 2.5M times Plumerie showed up in search, in 6 months (source: Google Search Console + Bing Webmaster Tools, May – Oct 2026)
- 1,000+ people using Plumerie, €0 spent on ads (source: Plumerie user count, Nov 2026)
- 5.25M Google impressions for Heidi's Finnish content site, in its first year (source: Google Search Console, 12 months to 7 Nov 2026 (heidisuutari.com))
- 10,000+ Hot Girl Steps downloads, no ads (source: heidisuutari.com, Nov 2026)

## Guides

- [The function map: how one person runs a software product with AI](https://onesmallship.com/learn/function-map): Every function of a one-person software product, split into what the founder decides, what AI does and what runs on its own. The full table, and how to make your own.

## Glossary

- [Answer engine optimisation (AEO)](https://onesmallship.com/glossary/answer-engine-optimization): Making your pages easy for AI assistants and AI search features to read, trust and cite when they answer a question.
- [Capacity gate](https://onesmallship.com/glossary/capacity-gate): A paywall placed on how much someone can use a product, such as items stored or scans per month, rather than on which features they can see.
- [Function map](https://onesmallship.com/glossary/function-map): A table that splits each function of a business into what a person decides, what AI drafts or builds, and what runs automatically.
- [Invariants file](https://onesmallship.com/glossary/invariants-file): A short, living list of rules that must always hold in a project, written down the day each one is learned, and read by people and AI before any work starts.
- [llms.txt](https://onesmallship.com/glossary/llms-txt): A plain-text markdown file at the root of a website that gives AI models a short, accurate summary of the site and links to its most useful pages.
- [Product loop](https://onesmallship.com/glossary/product-loop): A growth mechanism built into the product itself, where normal use by one person brings in the next, without paid marketing.
- [Recon prompt](https://onesmallship.com/glossary/recon-prompt): A prompt that asks an AI model to inspect and report on the current state of a project before it changes anything, so a person can confirm the plan first.
- [Ship log](https://onesmallship.com/glossary/ship-log): A short, public weekly post saying what you shipped, what you learned and what's next. In our cohorts, missing two in a row ends your place.
- [Three-layer content model](https://onesmallship.com/glossary/three-layer-content-model): A content plan with three jobs: informational pages that earn trust, honest buyer's guides that catch shoppers, and comparison pages for the moment of decision.
- [Validation gate](https://onesmallship.com/glossary/validation-gate): A threshold, written down in advance, that must be met before you spend time or money on the next, more expensive step.

## Contact

https://onesmallship.com/contact